Privacy Policy: Your Data Protection Rights

Privacy Policy – SGP Garden Ltd (Yardistry Direct UK)

At SGP Garden Ltd (“SGP Garden”, “Yardistrydirect”, “Yardistry Direct”, “Yardistrydirect UK”, “we”, or “us”), we take your privacy seriously. We are responsible for managing personal data collected through our European websites, in full compliance with the EU General Data Protection Regulation (GDPR) 2018.

We understand the importance of keeping your information safe, private, and secure. This privacy notice outlines our commitment to protecting your data. If you believe any essential information is missing, please contact us directly.

Automatically Collected Data

From your first visit to our websites, we automatically gather anonymous technical information, including:

IP address
Browser type and version
Operating system and platform
Referring URLs

This data is stored securely and anonymously to help us improve site performance and user experience.

Data You Provide

When you contact us or place an order, we collect personal information such as:

Full name
Address
Email address
Phone number
Payment details (e.g. bank and card information)
Invoice address

All personal data is kept confidential and used only for the purposes outlined below.

2. How We Use Your Data to Fulfil Orders

We use your personal information to:

Process and deliver your order
Arrange secure payment
Send order confirmations and updates

To complete your order, we require:

Contact details: title, name, address, email, phone number
Payment details: securely handled by trusted providers like PayPal and Braintree

3. Marketing & Communication Preferences

Stock Alerts & Newsletters

If you sign up for stock alerts, we’ll notify you via email when the product becomes available.
If you subscribe to our newsletter, you’ll receive regular updates and product recommendations.

We use a double opt-in system to confirm your subscription before sending newsletters. Offers may be tailored based on your previous orders.

Customer Relationship Marketing

If you’ve purchased from us before, we may use your data to:

Recommend similar products
Request feedback after your purchase

These communications are sent via email and are based on your existing customer relationship with us.

Email Usage & Tracking

The data used in our marketing emails is securely stored on third-party servers. SGP Garden Ltd may access information related to:

Emails sent to you
Whether those emails have been opened
Your device and internet connection details
Operating system and browser platform
Date and time of your visit to our website
Products or pages you’ve viewed

This data helps us improve our communications and tailor content to your interests.

Your Right to Object

If you no longer wish to receive promotional emails from us, you can:

Click the unsubscribe link included in every marketing message
Or contact us directly to request removal from our mailing list (see Section 12 for contact details)

We will promptly honour your request and stop sending further marketing communications.

4. Sharing Your Personal Data with Third Parties

We do not share your personal data with third parties for advertising purposes.

We only share selected information with trusted third-party partners when necessary to:

Process your order
Arrange delivery
Facilitate secure payment

Only the data required for these services is transferred, and all transfers are conducted using secure, encrypted methods.

5. Cookie Policy

This section explains how we use cookies and how you can manage your preferences.

What Are Cookies?

Cookies are small text files stored on your computer or mobile device. They help websites function properly and improve your browsing experience by:

Remembering your preferences
Keeping items in your basket
Enabling secure login

Cookies allow websites to recognise returning users and streamline navigation.

Do Cookies Store Personal Data?

By default, the cookies used on our website do not store personal data. Each cookie is assigned a unique ID (pseudonym), and no direct link to your identity is made unless you have explicitly provided consent.

For example, if you choose to save your login credentials, cookies may store your user ID and password to simplify future access.

When Cookies Are Linked to Personal Data

A cookie may be linked to your personal data (e.g. name or email address) only if you have given clear, prior consent. This ensures full transparency and compliance with GDPR.

Types of Cookies Used by Yardistry Direct UK

We use the following categories of cookies:

Essential Cookies: Required for basic site functionality, such as language settings and basket retention.
Performance & Analytics Cookies: Help us understand how visitors use our site, so we can improve navigation and product offerings.
Marketing & Retargeting Cookies: Used to display relevant ads on partner websites based on your browsing behaviour.

Necessary Cookies

We use cookies, which are necessary to make navigating and visiting websites user-friendly. They enable our systems, for example, to set the right language or to save your basket between visits.

Tracking and third-party cookies

We also use tracking cookies to analyse visitor preferences (e.g. data regarding which pages a customer visited in our online store, which products were viewed, etc.), which enables us to tailor our website and improve our offer for you. For more details on which of our statistical and marketing tools use such tracking cookies and what kind of data is tracked and stored with these cookies, see below under sec. 6 ff. of this Privacy Policy.

Our website also uses third-party cookies for “re-targeting”. We use these cookies to make our internet offers as appealing to you as possible. This technology allows internet users who are already interested in our store and our products to respond to the advertising on our partner websites. Cookie technology enables us to insert advertising on our partner pages.

With the usage of our website, you consent to our usage of these tracking and third-party cookies. If you don’t want that, please ensure that (these) cookies are disabled in your browser settings. You can also at any time withdraw your consent for the future by deleting existing cookies and setting up your browser preferences appropriately to prevent new (kinds of) cookies from being set. More information about how cookies can be prevented and deleted can be found in the section “Prevention and deletion of cookies”. below.

Prevention and deletion of cookies

You can prevent cookies from being stored on your hard drive by setting up the necessary settings in your browser. You can also delete cookies already stored on your computer at any time. For details on how to do this, please refer to your browser’s manual or your browser manufacturer’s help function. There you will learn:

- – how your browser can notify you when you receive a new cookie;

- – how to prevent your browser from accepting new cookies, or

- – How to disable cookies to keep them from being obtained and stored in general, and how to delete cookies.

And of course, you can delete cookies already stored on your computer at any time.

You can also turn off or delete similar functions, such as flash cookies, which browser add-ons use, by changing the browser add-on settings or via the website of the browser add-on manufacturer (e.g. the Adobe Flash Player site).

Of course, you can also view our website without cookies. However, this can lead to function restrictions on our site (for example, regarding using the shopping cart).

6. Website Chat & Messaging

We use Jivo Live Chat to communicate with visitors and customers on our website. This tool allows you to:

Chat live with our specialist customer support team
Send messages that will be answered via email

Jivo Live Chat helps us provide fast, responsive support and ensures your queries are handled efficiently.

7. Web Analysis & Tracking

To improve your experience and optimise our services, we use Crazy Egg tracking technologies to analyse visitor behaviour on our website. This data helps us enhance the SGP Garden online shop and tailor our product offerings to better meet your needs.

How Data Is Collected

When you visit our website, your browser automatically shares technical information via cookies and embedded pixels. This includes:

File requests (e.g. page names)
Browser type and version
Browser language
Operating system
Internal and screen resolution
JavaScript and Java status
Cookie status
Colour depth
Referring URL
Anonymised IP address (collected and deleted immediately)
Time of access
Click behaviour
Shopping cart activity
Order values
Form field presence (e.g. whether a phone number was entered)

Data Privacy & Anonymity

All data collected is anonymised or pseudonymised. It cannot be directly linked to you and is never merged with personal data unless you have given explicit prior consent.

Crazy Egg uses this data to generate anonymous user profiles for statistical analysis. These profiles help us understand how visitors interact with our site and improve usability.

Opting Out

You can revoke Crazy Egg’s data collection and storage at any time by visiting: 🔗

Please note: If you return to our website later, you may need to repeat this opt-out process.

8. Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”), to understand how visitors interact with our site and improve overall performance.

How Google Analytics Works

Google Analytics uses cookies — small text files stored on your device — to collect data about your website usage. This includes:

Pages visited
Time spent on site
Device and browser information
Your IP address

This data is transmitted to Google servers in the United States and stored securely.

IP Anonymisation

If IP anonymisation is activated, Google shortens your IP address for users in the European Union and other countries within the European Economic Area. In rare cases, the full IP address may be transmitted to Google servers in the USA before being anonymised.

Google uses this data to:

Evaluate website usage
Generate reports for website operators
Provide related services for site performance and user behaviour

Your IP address will not be linked to any other data held by Google.

Managing Your Preferences

You can refuse the use of cookies by adjusting your browser settings. However, disabling cookies may limit certain website features.

To prevent Google from collecting and using your data (including cookies and IP address), you can install the opt-out browser plug-in: 🔗

For more information, visit Google’s privacy policy: 🔗

9. Facebook Plug-ins & Facebook Pixel

Our website integrates Facebook social plug-ins and Facebook Pixel, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.

What Are Facebook Plug-ins?

These include features like the Facebook “Like” button and other interactive elements marked with the Facebook logo or labelled “Facebook social plug-in.”

When you visit a page on our site containing a Facebook plug-in:

Your browser connects directly to Facebook’s servers
Data is transmitted to Facebook, regardless of whether you are logged in or a Facebook member

If you are logged into Facebook while visiting our site:

Facebook may associate your visit with your Facebook account
Clicking a plug-in (e.g. “Like”) will transmit and store that interaction on your account

What Data Is Shared?

We do not control the scope or purpose of data collected by Facebook. This may include:

Your IP address
The specific page visited
Date and time of visit
Browser and device information
Facebook login ID (if logged in)

To prevent Facebook from linking your visit to your account, log out of Facebook before visiting our website.

Learn More

For details on how Facebook collects, stores, and uses your data — and how to manage your privacy settings — visit: 🔗 🔗

10. Twitter Plug-ins

Our website may include social plug-ins from Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

How Twitter Plug-ins Work

You’ll recognise Twitter plug-ins (such as the “Tweet” button) by the Twitter logo. For an overview, visit: 🔗

When you visit a page on our site that includes a Twitter plug-in:

Your browser establishes a direct connection with Twitter’s servers
Twitter receives information that your IP address accessed our website

If you are logged into your Twitter account and click the “Tweet” button:

The content you’re viewing may be linked to your Twitter profile
Twitter may associate your visit with your user account

We do not control the scope of data Twitter collects or how it is used. For more information, please refer to: 🔗

To prevent this data association, log out of your Twitter account before visiting our website.

11. How We Protect Your Data

We take data security seriously and implement appropriate technical and organisational measures to protect your personal data from:

Loss or destruction
Unauthorised access
Unauthorised modification or distribution

All personal data transmitted to us — including during checkout and customer login — is encrypted using SSL (Secure Socket Layer) technology to ensure secure communication.

12. Your Rights: Access, Correction & Objection

You have the legal right to:

Request access to the personal data we store about you
Request correction, blocking, or deletion of your data
Object to the processing or use of your data at any time
Withdraw any previously given consent regarding your personal data

How to Contact Us

To exercise your rights or ask questions about our privacy practices, please contact us via:

Email:

Post: SGP Garden Ltd 17 The Severalls Bury Road Newmarket CB8 7YN United Kingdom

Policy Updates

We regularly review and update this Privacy Policy and our Terms of Service. Any changes take effect as soon as they are published on our website.

We recommend checking this page periodically to stay informed about how we protect your data.

Terms & Conditions

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